About us

We know the feeling of “a full wardrobe with nothing to wear”.

Because we have been through it ourselves.

Styliste came out of a wish to make getting dressed simpler — to help a woman understand her body, her style, and choose clothes that genuinely become part of her life.

Marta Ābele and Zanda with STYLISTE style boxes

How Styliste started

We too once thought the problem was the body.

Feeling good in your clothes is not meant only for special occasions.

We know the feeling when a beautiful dress looks perfect on the hanger, and then something is simply off once it is on. When the wardrobe keeps filling up, but getting dressed becomes harder rather than easier.

In time we understood something important: the problem is not the body.

What you need to know is how cut, proportion, colour and combination bring out what is beautiful in each woman.

Once that knowledge arrives, it is not only the wardrobe that changes. So does the feeling you look in the mirror with in the morning.

That is exactly why we created Styliste.

Marta Ābele, founder and head stylist at STYLISTE

Head stylist

Marta Ābele

Styliste founder · head stylist

Style starts when someone genuinely understands you.

I am Marta Ābele — the founder and head stylist at Styliste. For almost 20 years I have helped women understand what genuinely suits them and build a wardrobe that works not only in a beautiful photo, but in real life.

Dressing you by the latest fashion formula is not what matters to me. I look at your body, your personality, your way of living and the feeling you want your clothes to create.

The goal is quite simple — fewer accidental purchases in your wardrobe and more pieces you want to wear again and again.

  • Almost 20 years of professional experience
  • Visual image stylist
  • Make-up artist
  • Hairdresser and hair designer
  • Experience in TV, advertising, film, photo shoots and private client projects
More about Marta’s experience

Marta qualified as an image designer at Bogomolov’ Image School, trained in make-up and visage at the International School of Make-up Art and the Atelier training centre, and specialised as a hairdresser and hair designer at the Riman training centre.

Over the years she has worked at Latvian Television, LNT, TV5 and PRO100TV, on advertising and film projects, photo shoots, TV shows and one to one with clients.

Styliste co-founder

Zanda

Styliste co-founder · business development and client experience

Ideas become valuable when you can turn them into real experience.

If Marta is the professional eye for style at Styliste, then I am the person who helps ideas become the systems and the experience our clients receive.

Since Styliste was founded I have looked after what happens behind the scenes — the digital side, orders, processes and the growth of the company.

I know the feeling of “a full wardrobe with nothing to wear” very well myself, so Styliste is not just a company to me. It is the idea that dressing well can be learned and that it does not have to be complicated.

Zanda, co-founder of STYLISTE

Stylist

Agnese

Visual image stylist

A careful approach to every client and every detail.

Agnese has a rare ability to truly listen. She gets to know each client’s wishes, way of living and needs, and helps build a look in which a woman not only looks good but also feels like herself.

Her strength is sensing very precisely the image a client wants to create, and finding the solutions that best bring out that particular woman’s personality, strengths and needs.

Agnese is warm, dependable and highly attentive in her work — she studies every task carefully, goes into the detail and completes the work precisely and thoughtfully.

She is trained in the working system Styliste developed, so that every one of our clients receives the same professional approach and personal experience.

Listens · notices the nuance · chooses with care · works by the Styliste system

How we work

Not to change you. To help you find what works for you.

01

We get to know you

We start with your style, your body, your way of living and your needs — not with what happens to be in fashion this season.

02

We choose deliberately

We look at cut, proportion, colour and how things combine, so that every piece serves more than one look.

03

We think about the whole wardrobe

The goal is not to sell you as many clothes as possible. The goal is a wardrobe that is easy to wear.

Our purpose

A personal stylist should not be something you only reach for on special occasions.

We want professional styling help to be within reach of any woman, wherever she lives, however busy she is and however much time she wants to spend in shops.

That is why Styliste brings together a stylist’s experience, a personal style profile, carefully selected clothes and digital tools that narrow the choice down to what might genuinely suit you.

Technology helps us shortlist. Human experience helps us choose.

Fewer accidental purchases. More pieces that actually get worn.

Shall we start with you?

Your style does not need inventing. It needs discovering.

Start with a few simple questions and find out which style directions describe you and what your wardrobe needs most right now.

Free · about 3 minutes